Google Shopping API · Offers & Merchants

Live Google Shopping comparison prices and merchant signals across 48 markets, normalized into one schema for bidding and feed optimization

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· Free tier available · Plans from €79/mo

Coverage

Global Coverage

Delivery

Webhooks or Polling

Integration

One API Endpoint

Schema

Complete Google Shopping Data

One unified schema across 48 Google Shopping markets. All the comparison signals your pricing engine needs, no per-region parsing.

View Full Schema

content

13 fields

Sourcesource

Product Namename

Brandbrand_name

GTINgtin

Product IDproduct_id

URLurl

Image URLimage_url

Currencycurrency

…

offers[]

12 fields

Positionposition

Seller Nameseller_name

Marketplacemarketplace_name

Seller Typeseller_type

Seller Ratingseller_rating

Seller Rating Countseller_rating_count

Priceprice

Shippingshipping

…

google shopping fields

9 fields

Identityidentity

Total Offer Counttotal_offers_count

Minimum Priceprice_min

Average Priceprice_avg

Maximum Priceprice_max

Offer Countoffers_count

Product Ratingrating

Rating Countrating_count

…

Developer Experience

One Request, Full Response

Google Shopping is a native integration within the kwery API. No separate implementation required.

Google Shopping data is available through the same kwery API endpoint as all other sources. Simply specify source: "google" and select a country. Same webhook delivery, same audit trails, same reliability guarantees.

Stream comparison results as they complete across multiple country feeds. Process them asynchronously. No multi-region orchestration on your side.

View API Reference

POST · api.kwery.co/stream

200 OK

# Submit a job querying Google Shopping Germany
curl -X POST "https://api.kwery.co/stream" \
  -H "Authorization: Bearer $KWERY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "source": "google",
    "country": "de",
    "key": "product",
    "values": ["STABILO point 88||STABILO||4006381333962||||"],
    "callback_url": "https://your-app.example.com/webhook"
  }'

Data Quality

Know What Your Pricing Logic Is Acting On

Quality and provenance signals help you assess product matching, result confidence, and request history before data enters production workflows.

Trust Score

A compact quality signal helps your pipeline assess product identity, completeness, price integrity, and freshness together.

Check quality before pricing logic.

{
  "source" google,
  "trust" {
    "score" 0.92,
    "detail" {
      "identity" 1.00,
      "completeness" 0.89,
      "price_integrity" 0.95,
      "freshness" 0.75
    }
  }
}

Match Confidence

See how confidently the request was resolved to the intended Google Shopping product before using its offers downstream.

Surface ambiguous matches for review.

{
  "source" google,
  "key" gtin,
  "value" 4006381333962,
  "match" {
    "product_id" 123456789,
    "confidence" 1.00,
    "ambiguous" false
  }
}

Audit Trail

Job identifiers and observation timestamps let your team connect a delivered result to the request that produced it.

Keep data-driven decisions traceable.

{
  "job_id" 01J3R5T7Z9,
  "source" google,
  "country" de,
  "observed_at" 2026-09-24T09: 12: 04Z,
  "status" completed,
  "result_count" 1
}

Product Matching

GTIN Matching, Solved

Google Shopping has no native GTIN lookup. kwery matches your product signals against live search results, scores candidate offers, and remembers verified matches.

View Documentation

01, Signals

Your Product Signals

GTIN plus title, brand, your price and a retailer deeplink. Empty fields are fine, the more you send, the tighter the match.

gtin

title

brand

price

deeplink

+ Fields

02, Matching

kwery Matching Engine

Weighted in order: title similarity, price proximity, brand presence. A retailer from your deeplink in the offer list verifies the match outright.

Matching in progress

Title similarity

Price proximity

Brand presence

03, Output

Confirmed Product or Not Found

Below the confidence threshold you get "not found", never a possibly wrong product.

shop_name: BestBuy.com

price: 999.00

trust.components.identity: 1.0

Global Coverage

48 Google Shopping Markets

Query any Google Shopping market from one unified API. kwery supports global comparison data across the Americas, Europe, and APAC, every result normalized into a single schema.

48 Markets

usUnited States

deGermany

ukUnited Kingdom

auAustralia

atAustria

brBrazil

caCanada

czCzech Republic

dkDenmark

frFrance

inIndia

ieIreland

itItaly

jpJapan

mxMexico

noNorway

plPoland

nzNew Zealand

nlNetherlands

ruRussia

sgSingapore

zaSouth Africa

esSpain

seSweden

fiFinland

chSwitzerland

trTurkey

beBelgium

skSlovakia

phPhilippines

Coverage list shows only selected markets. Check API Reference for the full list.

Self-Serve

One Credit. One Resolved SKU

Product matching, product page, and offers, billed as a single credit.

Product Matching

Identify the correct product within the requested source using GTIN or URL.

Product Page

Title, brand, specs, images, and category, fully normalized.

Offers

Every seller, price, condition, and shipping option in the offer section.

Entry Price

€79 / mo

Included

10k credits / mo

Included Usage

10k Google Shopping SKUs / mo

Get API Key View Pricing

Free tier available · 1,000 one-time credits, no credit card required.

Enterprise

Need Custom Pricing, SLAs, or Support?

Dedicated volume pricing, custom SLAs, and direct engineering support for teams running millions of SKUs.

Talk to Sales

Use Cases

What Teams Build With
Google Shopping Data

One endpoint feeds the systems engineering teams ship to production, repricing, monitoring, sourcing, and intelligence.

Google Shopping Use Case

Shopping Feed Optimization

Benchmark merchant comparison prices across 48 Google Shopping markets in one normalized stream.

See how Google Shopping repricing works

Bidding & Budget Allocation

Feed live competitor prices, positions, and merchant ratings into Google Ads bidding strategies for smarter spend.

See Google Shopping competitive intelligence

MAP & Channel Compliance

Monitor merchant identity, observed offer price, shipping, and listing context across regional Shopping results.

See how MAP monitoring works

Building an AI Shopping Agent?

Support

Common Questions

Answers to Google Shopping-specific questions about feeds, regions, and integration.

Browse all FAQs

kwery polls Google Shopping results directly, not merchant feeds, so you see what shoppers actually see. We track listing churn and indexing changes per region, and surface only results that are currently live in the SERP at the time of query.

Yes. Specify the country code in your request and kwery routes the job to the right regional feed. Each region returns localized currency, merchant set, and listing context, normalized into the same schema.

Listings that are no longer indexed are flagged as unavailable rather than silently dropped. This lets your repricing logic distinguish between a product losing visibility and a product that simply stopped competing.

Each result carries the merchant's listed currency and price as shown in that region. We do not auto-convert, so your pricing engine works with the exact numbers shoppers see.

Yes, when published by the merchant on Google. Ratings and review counts help you benchmark trust signals alongside raw price competitiveness.

Every result is fetched live. With streaming jobs you receive results as they complete, never a stale batch.

0.7 is the neutral value for a product we see for the first time, when there is no earlier observation to compare against. On Google product lookups, identity is the match confidence itself. Trust scores in the docs.

For "is this the exact product", gate on trust.components.identity. score is a routing signal for overall data quality. Trust scores in the docs.

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